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Contact Info
198 West 21th Street, Suite 721
New York, NY 10010
+88 (0) 101 0000 000
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About me

Hi there,

The basis of a great partnership is that you know the other person, you like them and you trust them. If either of those building blocks are missing then any relationship is doomed to fail.

In this part I will briefly share a bit more about me. I am that guy who always sees the good in a situation and I am on a journey of self-actualisation. I believe in doing something, anything, that will make tomorrow better for me or someone around me.
As a member of the Rotary Club I have found that my personal way of life is captured perfectly in their four-way test:

“Of the things we think, say or do: Is it the truth, is it fair to all concerned, will it build goodwill and better friendships and will it be beneficial to all concerned?”

Frans van Eden

Our managing Director, Frans van Eden, is a qualified accountant in practice and an Associate of the South African Institute of Charted Accountants (SAICA). Frans is also a member of the South Africa Institute for Business Accountants (SAIBA), as well as a registered tax practitioner with SARS and a Financial Advisor with Momentum.

It has been his goal to use his expertise to lighten the load of accounting on emerging and established businesses. Frans has often shared his wide knowledge base with the public through various stints on mass media, whether it be through radio (RSG Landbou), TV (Grootplaas), books (Rand en Sent by Suzaan Steyn) or magazines (Veeplaas, FarmBiz, Stockfarm and Your Business).


Prioritise plays a significant role in the management and financial planning of our business. Frans’ level of expertise and specialist knowledge goes well beyond what is expected from an average accounting firm. We will recommend Prioritise’s services to anyone who is looking for an accountant who works actively to add value to their clients’ businesses and to see them thrive

Carl Ridgard - Managing Director KMA Quantity Surveyors


Frans Van Eden and Prioritise have added great value to Pretoria East Animal Feeds Distributors. Of particular value is his intimate knowledge of taxation which has helped us save substantial amounts of money in taxes. I can definitely recommend his services.

Marnus Steyn Member of CC


Frans has enabled us to focus all our time and efforts on our core business. The peace of mind knowing that all our financial planning is attended to by Prioritise (Pty)Ltd, plays a major part in the continued success of our business

John Ridgard - Director KMA Quantity Surveyors

If you like our approach and want to prioritise your business, then get in touch.